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At Where 2.0 this year, we previewed a product concept that we obscurely labeled a “variable value deal”. The concept was – and is – powerful. We created an evolved Deal model, in which you set different values within one deal based on the preferred demand patterns of an individual business. Our imaginations soared. You [...]
One of the critical goals we’ve started with at Closely is to drive maximum exposure for every live offer published by a small business. At the proverbial end of the day, every SMB wants to maximize their local reach. Our aim is to take the complexity and friction out of this – creating a rich [...]
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