Did you buy a deal using Closely? Archives › small businesses
At Where 2.0 this year, we previewed a product concept that we obscurely labeled a “variable value deal”. The concept was – and is – powerful. We created an evolved Deal model, in which you set different values within one deal based on the preferred demand patterns of an individual business. Our imaginations soared. You [...]
We’re very excited to introduce you to Social Select. Our new product tackles some of the core problems with daily deals and social marketing – it’s also the culmination of months of development on our Live Marketing platform, driven by several iterations with businesses and agency partners. To learn more about the service, please go [...]
A few weeks ago, we presented a keynote presentation in London at the Local Social Summit, entitled “Refining the GroupOn Blunt Instrument”. You can browse it below. While that title may sound a tad negative, it’s not at all! The focus of our talk was to expose the challenges that current generation Daily Deals impose [...]
Today we go live with a new website, GroupGro, that is designed an an independent resource site for small businesses to learn about Daily Deal marketing. As we introduce on the site, Small business most often goes into a Daily Deal promotion equipped with only vendor-supplied information. GroupGro is here to gather up the collective [...]
The incredible momentum of GroupOn has predictably drawn a swarm of new players to the bright shiny object, setting up shop to copy the Daily Deal model and empower existing media companies to compete with GroupOn. The SMB recall of GroupOn as a brand, as noted by Greg Sterling, is truly impressive for such a [...]
One of the critical goals we’ve started with at Closely is to drive maximum exposure for every live offer published by a small business. At the proverbial end of the day, every SMB wants to maximize their local reach. Our aim is to take the complexity and friction out of this – creating a rich [...]
If you haven’t seen the news, GroupOn just hit the mother lode, raising $250M at a valuation of $1.2B. First off, congratulations to GroupOn for their nosebleed growth and financial success! How does this kind of market dynamic affect us at Closely, and most importantly, does it mean anything to a small business? In case [...]
It’s been an exciting day for the team at Closely, Inc. As you may know, today we opened up to the world and launched our first product, Closely for Business. We did this at the DEMO Spring Conference. For those not familiar with DEMO, it’s been the premier “launch pad” for emerging technology businesses for [...]