Did you buy a deal using Closely? Archives › small business marketing
Little Market, Big Deal Meet Pineapple Day Spa, an award winning spa located in Pine Bush, New York, a town of about 1,600 residents a ninety minute drive from the Big Apple. Pineapple Day Spa offers a range of services and products for wellness, beauty, and relaxation by a team of more than 15 highly [...]
At Where 2.0 this year, we previewed a product concept that we obscurely labeled a “variable value deal”. The concept was – and is – powerful. We created an evolved Deal model, in which you set different values within one deal based on the preferred demand patterns of an individual business. Our imaginations soared. You [...]
At the BIA Kelsey Group’s Deals 3D conference, we are previewing a key new component of our Social Commerce platform, centered on converting commerce transaction activities into simple and powerful social promotion programs.
Criticism over Daily Deals often centers on the brand damage that can result from a widely advertised deep discount promotion. Indeed, in the most recent survey, 59% of small businesses have not and will not do a Daily Deal. There’s a clear strain between Daily Deal’s incredible pull with no risk lead generation and the [...]
Today we go live with a new website, GroupGro, that is designed an an independent resource site for small businesses to learn about Daily Deal marketing. As we introduce on the site, Small business most often goes into a Daily Deal promotion equipped with only vendor-supplied information. GroupGro is here to gather up the collective [...]
The incredible momentum of GroupOn has predictably drawn a swarm of new players to the bright shiny object, setting up shop to copy the Daily Deal model and empower existing media companies to compete with GroupOn. The SMB recall of GroupOn as a brand, as noted by Greg Sterling, is truly impressive for such a [...]
If you haven’t seen the news, GroupOn just hit the mother lode, raising $250M at a valuation of $1.2B. First off, congratulations to GroupOn for their nosebleed growth and financial success! How does this kind of market dynamic affect us at Closely, and most importantly, does it mean anything to a small business? In case [...]