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Making Prepaid Deals Work in Small Town America

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Little Market, Big Deal Meet Pineapple Day Spa, an award winning spa located in Pine Bush, New York, a town of about 1,600 residents a ninety minute drive from the Big Apple. Pineapple Day Spa offers a range of services and products for wellness, beauty, and relaxation by a team of more than 15 highly [...]

Behind the Scenes of Social Select: Selective Social Commerce

We’re very excited to introduce you to Social Select.  Our new product tackles some of the core problems with daily deals and social marketing – it’s also the culmination of months of development on our Live Marketing platform, driven by several iterations with businesses and agency partners. To learn more about the service, please go [...]

Tags and Live Marketing: Search Integration Linchpin

It was interesting to read TechCrunch’s breaking discovery of the new YP industry initiative by Yext, which it characterizes as the local media competitors to Google organizing an “Anti-Google Alliance” product, a description repeated by the WSJ.  TC describes Yext Tags as a product that will “let small businesses highlight their names with a little [...]

Crumbling Silos: Daily Deal Distribution in Transition

The distribution of Daily Deal offers to consumers has grown up through opt-in email lists. While social sharing plays a supporting role, the mainstream model is pretty simple and self-contained, and drives a healthy spend on display advertising to feed email list growth. Today, GroupOn’s strategic advantage centers on the scale to which it creates [...]

What’s in a Place (Name)?

One of the critical goals we’ve started with at Closely is to drive maximum exposure for every live offer published by a small business.  At the proverbial end of the day, every SMB wants to maximize their local reach. Our aim is to take the complexity and friction out of this – creating a rich [...]