Did you buy a deal using Closely? Archives › local promotion
At the BIA Kelsey Group’s Deals 3D conference, we are previewing a key new component of our Social Commerce platform, centered on converting commerce transaction activities into simple and powerful social promotion programs.
Criticism over Daily Deals often centers on the brand damage that can result from a widely advertised deep discount promotion. Indeed, in the most recent survey, 59% of small businesses have not and will not do a Daily Deal. There’s a clear strain between Daily Deal’s incredible pull with no risk lead generation and the [...]
The incredible momentum of GroupOn has predictably drawn a swarm of new players to the bright shiny object, setting up shop to copy the Daily Deal model and empower existing media companies to compete with GroupOn. The SMB recall of GroupOn as a brand, as noted by Greg Sterling, is truly impressive for such a [...]
If you haven’t seen the news, GroupOn just hit the mother lode, raising $250M at a valuation of $1.2B. First off, congratulations to GroupOn for their nosebleed growth and financial success! How does this kind of market dynamic affect us at Closely, and most importantly, does it mean anything to a small business? In case [...]