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Making Prepaid Deals Work in Small Town America

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Little Market, Big Deal Meet Pineapple Day Spa, an award winning spa located in Pine Bush, New York, a town of about 1,600 residents a ninety minute drive from the Big Apple. Pineapple Day Spa offers a range of services and products for wellness, beauty, and relaxation by a team of more than 15 highly [...]

Tags and Live Marketing: Search Integration Linchpin

It was interesting to read TechCrunch’s breaking discovery of the new YP industry initiative by Yext, which it characterizes as the local media competitors to Google organizing an “Anti-Google Alliance” product, a description repeated by the WSJ.  TC describes Yext Tags as a product that will “let small businesses highlight their names with a little [...]

The Coming Wall of Noise

Facebook’s “Like” product launch, with its’ associated Open Graph API, represents a truly a pivotal moment in social media. However you view this news, it’s a pretty safe bet that it will result in a widely expanded network of sites that drive an enormous increase in “like actions”.  This, in turn, will drive an exponential [...]