Did you buy a deal using Closely? Archives › live local marketing
VVRoom, VVRoom… okay, what we’re talkin’ about here is “Variable Value”, and how we aim to help you create more “room” to take maximum advantage of Daily Deals. The concept is simple, and it’s part of our theme of refining this blunt instrument called Daily Deals, to make real-time social commerce a killer power tool [...]
Criticism over Daily Deals often centers on the brand damage that can result from a widely advertised deep discount promotion. Indeed, in the most recent survey, 59% of small businesses have not and will not do a Daily Deal. There’s a clear strain between Daily Deal’s incredible pull with no risk lead generation and the [...]
The incredible momentum of GroupOn has predictably drawn a swarm of new players to the bright shiny object, setting up shop to copy the Daily Deal model and empower existing media companies to compete with GroupOn. The SMB recall of GroupOn as a brand, as noted by Greg Sterling, is truly impressive for such a [...]
If you haven’t seen the news, GroupOn just hit the mother lode, raising $250M at a valuation of $1.2B. First off, congratulations to GroupOn for their nosebleed growth and financial success! How does this kind of market dynamic affect us at Closely, and most importantly, does it mean anything to a small business? In case [...]