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The distribution of Daily Deal offers to consumers has grown up through opt-in email lists. While social sharing plays a supporting role, the mainstream model is pretty simple and self-contained, and drives a healthy spend on display advertising to feed email list growth. Today, GroupOn’s strategic advantage centers on the scale to which it creates [...]
A few weeks ago, we presented a keynote presentation in London at the Local Social Summit, entitled “Refining the GroupOn Blunt Instrument”. You can browse it below. While that title may sound a tad negative, it’s not at all! The focus of our talk was to expose the challenges that current generation Daily Deals impose [...]
The incredible momentum of GroupOn has predictably drawn a swarm of new players to the bright shiny object, setting up shop to copy the Daily Deal model and empower existing media companies to compete with GroupOn. The SMB recall of GroupOn as a brand, as noted by Greg Sterling, is truly impressive for such a [...]
If you haven’t seen the news, GroupOn just hit the mother lode, raising $250M at a valuation of $1.2B. First off, congratulations to GroupOn for their nosebleed growth and financial success! How does this kind of market dynamic affect us at Closely, and most importantly, does it mean anything to a small business? In case [...]