2011 was a busy year for the Closely product team, and we’ve had a chance to take feedback from our early partners and transform it into useful new features and improvements to the application.

Here are some highlights we’ve introduced to make Closely even better in 2012:

Agency Support

• Multiple Businesses: Create and manage profiles and campaigns for multiple client Businesses from a single Closely account.
• Multiple Team Members: Account Admins now have the ability to create Agent users to manage business profiles and promotions, allowing agency teams or partners to collaborate on client campaigns.

Enhanced Options for Businesses:

• Online-Only Business: E-commerce merchants or those without a storefront location may now upload discount codes for deal vouchers to be redeemed online.
• Bonus Days and Times: Deals can be optimized to stimulate business when you need it most by adding bonus values for redemption on particular days of the week or hours of the day.

Campaign Management:

• Improved Interface: Creating and managing campaigns is even easier with new tabbed organization for different promotion types.
• Post Scheduling and Repeating: Promotions can can now be distributed to Facebook and/or Twitter on repeating schedule to reach customers throughout the duration of the campaign. Successful campaigns can be easily revived from the Closely dashboard.
• Enhanced Analytics: Easily track and improve your campaigns with access to detailed statistics including total purchased, total viewed and sources of clicks.

Consumer Accounts:

• Consumer Account: Customers who purchase a Deal can log in from their own account to review and print their purchased voucher at any time.
• Improved Customer Voucher: Vouchers are easily printed as a PDF with a Google map to help them find the local business.
• Google+ Sharing: All Deal and Offer pages can be now shared by consumers with a click on the G+ button, joining Facebook, Twitter and Email in Closely’s social distribution.