DENVER, CO – Sept 17, 2012 – Closely, a Colorado-based technology company dedicated to helping small businesses succeed with everyday social and mobile marketing, has entered into a partnership agreement with hibu to offer innovative digital promotion tools to hibu’s small business customer base in the US.
Under this agreement, hibu, a leading provider of digital services connecting local consumers and merchants, will utilize the Closely promotions platform to build an offering that streamlines digital marketing into one simple package. This will enable small businesses to effectively and efficiently connect with their social and mobile customers every day to attract new customers and to drive repeat business from existing customers. Building on its experience in the local business environment and deep-rooted relationships with local merchants, hibu is uniquely positioned to help small business owners make the transition into the world of digital marketing.
Using the Closely platform, hibu will enable small business owners to tailor their promotions (e.g. offers, events, coupons, or special deals) to their unique needs and distribute them automatically to their social media, online and mobile properties and to premium advertising channels. Under this agreement, hibu may also use the Closely API to add distribution to its own consumer-facing web and mobile properties.
The agreement reflects Closely’s strategy of building simple tools for everyday promotional marketing that give control to the merchant and automate the distribution to existing and evolving social and mobile channels.
Notes to Editors
hibu plc is the new company name for Yell Group plc. In the US, hibu owns the Yellowbook portfolio of directories and related marketing services.
Closely is a Colorado based technology company offering a set of web based and mobile applications to help local businesses win new customers and build customer loyalty. Small businesses and their digital marketing providers use Closely tools to monitor their competitive online landscape and create promotions on their own terms. Closely’s technology platform allows partners to distribute their promotion content to multiple distribution networks in a syndication model.