Did you buy a deal using Closely? Archives › Product
2011 was a busy year for the Closely product team, and we’ve had a chance to take feedback from our early partners and transform it into useful new features and improvements to the application. Here are some highlights we’ve introduced to make Closely even better in 2012: Agency Support Multiple Businesses: Create and manage profiles [...]
We’ve begun to refer to one of our key product development themes at Closely as “Wallet Bias”. It captures an increasingly important new promotion marketing concept. Return shopping behavior is undergoing a sea change, as consumers begin to modify their shopping decision making. They are being conditioned to “check for promotions” before deciding on a [...]
At Where 2.0 this year, we previewed a product concept that we obscurely labeled a “variable value deal”. The concept was – and is – powerful. We created an evolved Deal model, in which you set different values within one deal based on the preferred demand patterns of an individual business. Our imaginations soared. You [...]
At the BIA Kelsey Group’s Deals 3D conference, we are previewing a key new component of our Social Commerce platform, centered on converting commerce transaction activities into simple and powerful social promotion programs.
VVRoom, VVRoom… okay, what we’re talkin’ about here is “Variable Value”, and how we aim to help you create more “room” to take maximum advantage of Daily Deals. The concept is simple, and it’s part of our theme of refining this blunt instrument called Daily Deals, to make real-time social commerce a killer power tool [...]
We’re very excited to introduce you to Social Select. Our new product tackles some of the core problems with daily deals and social marketing – it’s also the culmination of months of development on our Live Marketing platform, driven by several iterations with businesses and agency partners. To learn more about the service, please go [...]
It was interesting to read TechCrunch’s breaking discovery of the new YP industry initiative by Yext, which it characterizes as the local media competitors to Google organizing an “Anti-Google Alliance” product, a description repeated by the WSJ. TC describes Yext Tags as a product that will “let small businesses highlight their names with a little [...]
A few weeks ago, we presented a keynote presentation in London at the Local Social Summit, entitled “Refining the GroupOn Blunt Instrument”. You can browse it below. While that title may sound a tad negative, it’s not at all! The focus of our talk was to expose the challenges that current generation Daily Deals impose [...]
We’ve finally updated our website to better reflect what Closely has evolved to become over this first year of our life!
Today, we’re explaining what we’ve been quietly developing with beta customers and partners. We weren’t doing this to be mysterious; rather, we’ve been happily heads down on a punch list from users and partners of our earliest product versions, without any attention to external story telling!
I had the pleasure of spending some quality 1-on-1 time with dozens of new Closely for Business (C4B) users this week in Bellevue, WA. The Bellevue Chamber of Commerce has launched an innovative new program called BizNow! that allows local businesses to tap into the power of social media, with Closely being the featured vendor [...]
One of the critical goals we’ve started with at Closely is to drive maximum exposure for every live offer published by a small business. At the proverbial end of the day, every SMB wants to maximize their local reach. Our aim is to take the complexity and friction out of this – creating a rich [...]