At Closely, we’ve been refining channel product models that enable digital marketing channels to better capture the opportunity from the convergence that is emerging between LBS, Daily Deals and Mobile Commerce. It has become crystal clear that traditional media approaches have to significantly shift to deliver on the opportunity. Our experience has led us, through [...]
We’re pleased to announce that Closely has teamed up with Entertainment Promotions, a leader in the local promotion space for over 50 years. This announcement demonstrates scaled deployment for our platform with one of the world’s largest and most established merchant and consumer networks!
One of the truisms in local media is that consumers are spending more and more of their search, shopping and social activity via their smartphone. As these tools are geo-aware by default, the opportunity to connect these consumers to local businesses finally gets very tangible and lucrative. Hundreds of millions of consumers spend their time [...]
I’m very pleased to introduce the latest addition to the team at Closely! Andrei Taraschuk joins the team, bringing a treasure trove of knowledge from the worlds of geo-web and, in particular, the visual presentation of real-time data from social and local data streams. I’ve been a personal fan of his work for years (see [...]
When we recently participated in a panel at the inaugural Street Fight Summit, major media players looked on for insight into how best to respond to converging pressure in the market. One on side, we are seeing a shift in the way consumers are accessing local information. On the other side, there is a shift in how businesses [...]
We’ve begun to refer to one of our key product development themes at Closely as “Wallet Bias”. It captures an increasingly important new promotion marketing concept. Return shopping behavior is undergoing a sea change, as consumers begin to modify their shopping decision making. They are being conditioned to “check for promotions” before deciding on a [...]
At Where 2.0 this year, we previewed a product concept that we obscurely labeled a “variable value deal”. The concept was – and is – powerful. We created an evolved Deal model, in which you set different values within one deal based on the preferred demand patterns of an individual business. Our imaginations soared. You [...]
At the BIA Kelsey Group’s Deals 3D conference, we are previewing a key new component of our Social Commerce platform, centered on converting commerce transaction activities into simple and powerful social promotion programs.
VVRoom, VVRoom… okay, what we’re talkin’ about here is “Variable Value”, and how we aim to help you create more “room” to take maximum advantage of Daily Deals. The concept is simple, and it’s part of our theme of refining this blunt instrument called Daily Deals, to make real-time social commerce a killer power tool [...]
We’re very excited to introduce you to Social Select. Our new product tackles some of the core problems with daily deals and social marketing – it’s also the culmination of months of development on our Live Marketing platform, driven by several iterations with businesses and agency partners. To learn more about the service, please go [...]
Criticism over Daily Deals often centers on the brand damage that can result from a widely advertised deep discount promotion. Indeed, in the most recent survey, 59% of small businesses have not and will not do a Daily Deal. There’s a clear strain between Daily Deal’s incredible pull with no risk lead generation and the [...]
We’ve finally updated our website to better reflect what Closely has evolved to become over this first year of our life!
Today, we’re explaining what we’ve been quietly developing with beta customers and partners. We weren’t doing this to be mysterious; rather, we’ve been happily heads down on a punch list from users and partners of our earliest product versions, without any attention to external story telling!
The incredible momentum of GroupOn has predictably drawn a swarm of new players to the bright shiny object, setting up shop to copy the Daily Deal model and empower existing media companies to compete with GroupOn. The SMB recall of GroupOn as a brand, as noted by Greg Sterling, is truly impressive for such a [...]
Facebook’s “Like” product launch, with its’ associated Open Graph API, represents a truly a pivotal moment in social media. However you view this news, it’s a pretty safe bet that it will result in a widely expanded network of sites that drive an enormous increase in “like actions”. This, in turn, will drive an exponential [...]
Over on my personal blog, I outlined some thoughts on how I look at GroupOn in this emerging world we call Live Local Marketing. It’s a longer post, feel free to read the full post when you have time. Summarized below are a few highlights.