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At Closely, we’ve been refining channel product models that enable digital marketing channels to better capture the opportunity from the convergence that is emerging between LBS, Daily Deals and Mobile Commerce. It has become crystal clear that traditional media approaches have to significantly shift to deliver on the opportunity. Our experience has led us, through [...]
One of the truisms in local media is that consumers are spending more and more of their search, shopping and social activity via their smartphone. As these tools are geo-aware by default, the opportunity to connect these consumers to local businesses finally gets very tangible and lucrative. Hundreds of millions of consumers spend their time [...]
I’m very pleased to introduce the latest addition to the team at Closely! Andrei Taraschuk joins the team, bringing a treasure trove of knowledge from the worlds of geo-web and, in particular, the visual presentation of real-time data from social and local data streams. I’ve been a personal fan of his work for years (see [...]
When we recently participated in a panel at the inaugural Street Fight Summit, major media players looked on for insight into how best to respond to converging pressure in the market. One on side, we are seeing a shift in the way consumers are accessing local information. On the other side, there is a shift in how businesses [...]
At Where 2.0 this year, we previewed a product concept that we obscurely labeled a “variable value deal”. The concept was – and is – powerful. We created an evolved Deal model, in which you set different values within one deal based on the preferred demand patterns of an individual business. Our imaginations soared. You [...]
We gave a talk yesterday (copied below) at Where 2.0, one of our favorite events every year. It’s the O’Reilly gathering of the smartest geeks and business visionaries of the location technology world. Our topic was “Adapting Daily Deals to Live LBS.” In some respects this title felt a little backwards, in other ways it’s [...]
VVRoom, VVRoom… okay, what we’re talkin’ about here is “Variable Value”, and how we aim to help you create more “room” to take maximum advantage of Daily Deals. The concept is simple, and it’s part of our theme of refining this blunt instrument called Daily Deals, to make real-time social commerce a killer power tool [...]
We’re very excited to introduce you to Social Select. Our new product tackles some of the core problems with daily deals and social marketing – it’s also the culmination of months of development on our Live Marketing platform, driven by several iterations with businesses and agency partners. To learn more about the service, please go [...]
It was interesting to read TechCrunch’s breaking discovery of the new YP industry initiative by Yext, which it characterizes as the local media competitors to Google organizing an “Anti-Google Alliance” product, a description repeated by the WSJ. TC describes Yext Tags as a product that will “let small businesses highlight their names with a little [...]
The distribution of Daily Deal offers to consumers has grown up through opt-in email lists. While social sharing plays a supporting role, the mainstream model is pretty simple and self-contained, and drives a healthy spend on display advertising to feed email list growth. Today, GroupOn’s strategic advantage centers on the scale to which it creates [...]
A few weeks ago, we presented a keynote presentation in London at the Local Social Summit, entitled “Refining the GroupOn Blunt Instrument”. You can browse it below. While that title may sound a tad negative, it’s not at all! The focus of our talk was to expose the challenges that current generation Daily Deals impose [...]
Today we go live with a new website, GroupGro, that is designed an an independent resource site for small businesses to learn about Daily Deal marketing. As we introduce on the site, Small business most often goes into a Daily Deal promotion equipped with only vendor-supplied information. GroupGro is here to gather up the collective [...]
We’ve finally updated our website to better reflect what Closely has evolved to become over this first year of our life!
Today, we’re explaining what we’ve been quietly developing with beta customers and partners. We weren’t doing this to be mysterious; rather, we’ve been happily heads down on a punch list from users and partners of our earliest product versions, without any attention to external story telling!