Did you buy a deal using Closely? Archives › 2010 › December
The distribution of Daily Deal offers to consumers has grown up through opt-in email lists. While social sharing plays a supporting role, the mainstream model is pretty simple and self-contained, and drives a healthy spend on display advertising to feed email list growth. Today, GroupOn’s strategic advantage centers on the scale to which it creates [...]
A few weeks ago, we presented a keynote presentation in London at the Local Social Summit, entitled “Refining the GroupOn Blunt Instrument”. You can browse it below. While that title may sound a tad negative, it’s not at all! The focus of our talk was to expose the challenges that current generation Daily Deals impose [...]
Today we go live with a new website, GroupGro, that is designed an an independent resource site for small businesses to learn about Daily Deal marketing. As we introduce on the site, Small business most often goes into a Daily Deal promotion equipped with only vendor-supplied information. GroupGro is here to gather up the collective [...]
We’ve finally updated our website to better reflect what Closely has evolved to become over this first year of our life!
Today, we’re explaining what we’ve been quietly developing with beta customers and partners. We weren’t doing this to be mysterious; rather, we’ve been happily heads down on a punch list from users and partners of our earliest product versions, without any attention to external story telling!